“My Quick Smells Like French Toast”
Just like the Super Bowl, or any event that involves watching a ridiculous amount of television, the commercials have become an integral part of the March Madness experience. Perhaps even more so for March Madness. It isn’t just one event, it’s a series of weekends where one watches the same channel constantly, watching the same ads over and over again. Usually this just creates an irrational amount of hate. (Applebee’s ad campaigns tend to get the majority of my hate. Those Applebee guys are enfuriating. Thank goodness I haven’t seen much of the Applebee’s Apple this year.) All those awful, constantly repeated ads makes the viewer really appreciate the quality commercials, though. This year there’s two standouts, the triumphant continuation of Bud Light’s critically acclaimed “Dude” series. Plus, the new ads for Nike’s Sparq Training. The 30-second spot features various athletes (from famous pros to anonymous kids) generally talking trash, mostly as variants on the theme “my better is better than your better.” It’s an effective, if not sublime ad, until Ladanian Tomlinson utters what I hope becomes the catch-phrase of the summer: “My quick smells like French Toast.” Glory be. I agree with Pete Carroll, that is wonderfully absurd. I’ve never heard anything like that before. Has this saying been around for awhile? I need more info about how one’s quick smells like French Toast. And what exactly does smelling delicious have to do with being fast? The 30-second spot is below. The minute-long version, which features a “List of Demands” by Saul Williams but no French Toast, is here.
Tags: LaDanian Tomlinson, Nike
5 opinions for “My Quick Smells Like French Toast”
mentalnote
Mar 23, 2008 at 2:16 pm
Yes, where the hell did that line come from? I cannot imagine a reference like that in sports? ‘My power taste like mac’n'cheese.’ ‘My agility looks like mashed potatoes.’ ‘My quick smells like french toast.’ Who the hell is running the marketing department at Nike?! From now on, when I talk trash on the court I’m gonna let ‘em all know who smells like French Toast. ME! I smell like French Toast. Why? Because my boy LT smells like French Toast. And I’m quick like LT, who is so quick he smells like French Toast. So I rub French Toast on my body every morning to keep me quick.
Albert Bianchi
Mar 27, 2008 at 1:50 pm
Fact: Quickness smells like brown sugar and syrup.
Gitamba
Mar 29, 2008 at 11:32 pm
If you think of french toast syrup is slow so his quick is more like french toast I guess.
chris
Apr 27, 2008 at 8:23 pm
better is better than your better.
my quickness is better
my quickness is batter
batter, french toast, get it…..?
tenuous at best.
steve
Apr 28, 2008 at 6:33 pm
If you’ve blown by somebody due to your quickness. you’ve “burned” them, and they have been “toasted”. So when LT blows by a guy, they smell themselves having been “toasted”. That’s just my take. Either way it’s hilarious
Have an opinion? Leave a comment: